Friday, July 18, 2008

FRIDAY FEATURE - Diva Loves Silver

Give us a summary of your shop, and how you got started?
Hi, this is Gina from Diva loves silver. We feature silver flower pendants, silver bracelets and silver cross pendants, as well as silver animal pendants and lovely silver earrings, just to name a few of our unique silver jewelry.
We opened this Etsy store in May of 2007. All the jewelry in our store is designed by my sister Jane who is in Australia working as an artist and hand-forged in our studio here in Toronto. We have a small boutique store located in Toronto which opened just 2 years ago in 2006. Basically, we made jewelry from our studio and then sell them through our boutique store. Eric is the artisan in our studio and also my boyfriend. ^_*
It was sometime in 2006, at the Ebay’s seller forum, I saw few people talked about how good Etsy was in a thread. I was curious and wanted to see how it looks like. And that’s it; I end up selling in Etsy a year’s later.

How did you select your name?
We don’t like fancy name, actually. We all believed store’s name must be straightforward. It must point out directly to the customers what we are selling. So we came out this name “diva loves silver”.

What makes your shop unique?
Each piece of jewelry in our store is an Original creation designed by my sister Jane. Many of our jewelry pieces are one-of-a-kind. Most of pieces are inspired by Asian and western art (She took art program in university).
For Jane, making jewelry is a way of expression of herself. She wants to make unique jewelry that can mean something very different to each person.

Do you sell anywhere outside of etsy? If so, where?
Yes, we sell them through our own boutique store here in Toronto.
How long have you been making your craft?
We are in this business for around 2 years now. But our Etsy store is still new.

Is it your full-time job?
I will say it is a part-time job for me, I am a musician. But for Eric and Jane, it is a full-time job.
How do you balance work, and/or your shop, and home?
Eric helps me out in the boutique store, so I can just focus on our ETSY store, doing promotion and posting stuff. It is all about time-devotion (less TV and less entertainment). ^^

What is your favorite material?
925 silver
Click HERE to visit Diva Loves Silver.


picciolo said...

great interview, and lovely jewellery!
: )

ankur said...

Her interview is very interesting just like her jewelery.

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