Friday, July 11, 2008

FRIDAY FEATURE - Lemon St. Photography

Give us a summary of your shop, and how you got started?
Lemon St. Photography is Dean and Erica, partners in life and in art. Erica started her Etsy shop, Sierra Pelona Crochet, in February 2008 and things are going rather well. She suggested we try this. And since Dean wanted to find a good on-line venue for his photographs, we decided to give Etsy a try.

How did you select your name?
It was chosen mostly at random. It sounds like it means something, but it doesn't really. "Lemon St. Photography" could mean anything, which gives us some flexibility in terms of the kind of imagery we choose to display.

What makes your shop unique?
Dean's 21 years as a commercial photographer lends his images a polish that many people find very appealing.

We are also experimenting with a different product offering beyond simple photographic prints. We offer ACEO's, and we just recently started producing a line of refrigerator magnets that are a lot of fun and guaranteed to peg out your cute-o-meter.

Do you sell anywhere outside of etsy? If so, where?
Dean sells some of his images through a stock photo agency, in addition to his commissioned commercial work.

How long have you been making your craft?
Dean has been a photographer for 21 years. His first job as a photographer was taking baby pictures in K-Mart department stores. He was surprised to have gotten the job because he had never picked up a camera before until then. Erica has been a hobbyist photographer since her father showed her the basics during her childhood.

Is it your full-time job?
Dean has been self-employed as a professional photographer since March 1992.

How do you balance work, and/or your shop, and home?
It's a real balancing act! Developing flexibility and going with the flow are important skills to keep it all on an even keel. Communication is key to agreeing on what the priority is at any given moment, and working together on that particular goal.

What is your favorite material?
Dean says, "Dawn light." Dean's favorite time to shoot is at dawn. The world is fresh and new and things are so quiet. You can hear yourself think and appreciate the wonders of the emerging day. Erica prefers the rich light of evening before night engulfs it.

What inspires you?
Dean says: Architecture. Line. Form. Plane. Flow of energy. Erica says: Flowers. Nature. Color. Texture.

Click HERE to visit Lemon St. Photography.

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